Insights
Sports management, franchising, licensing, and the sports market. From the people who run it.
Exame's profile of José Martins, the former Flamengo player who founded Time Forte: from the first academy in Ipanema in 1994 to a projected 400 units and R$78 million in revenue in 2026, with the Flamengo, Internacional and Sport brands and projects with Chelsea and Real Madrid.
Diogo Dantas's column in O Globo on the arrival of Chelsea Blues Academy Brasil: the English club's first school in the country opens in September in Lagoa, Rio de Janeiro, with the operation run by Time Forte and a target of eight units sold by the end of 2026.
Crusoé magazine's report on the launch of Chelsea Blues Academy Brasil: the first unit opens in September in Lagoa, Rio de Janeiro, replicating the methodology used at Cobham, the club's training center in England, with the operation run by Time Forte alongside partner Angulo and a target of eight schools by the end of 2026.
Máquina do Esporte's coverage of the arrival of Chelsea Blues Academy Brasil: the English club picks Rio de Janeiro, with units in Tijuca and Barra Mansa, to launch its network in the country, seeking closer ties with Brazilian fans amid Estêvão and João Pedro's presence on the squad.
MKT Esportivo's report on the announcement of Chelsea Blues Academy Brasil, the club's first official school in the country: the flagship unit opens in Lagoa, Rio de Janeiro, in September, with a target of eight units by the end of 2026 and nationwide expansion through a licensing model.
A report by the outlet Economia & Negócios on the expansion cycle of sports franchises in Brazil: Time Forte plans to open 11 new units in July, driven by a heated market and by partnerships with clubs such as Flamengo, Inter, and Sport.
Time Forte takes part in both Confut editions in 2026. In the United States, José Martins takes the stage to talk about fan engagement; in Rio, the company is among the exhibitors and supporters of the South American edition.
Court rentals, classes, events and local sponsorship: how a sports arena builds a dense schedule and diversified revenue, and the mistakes to avoid.
Local demand, facilities, own brand or club license, methodology, staff and health metrics: a practical guide to opening a soccer academy that lasts.
Less than six months into the project, Internacional's network of official academies reaches 33 units under contract, reports the club's official website.
A practical guide to sports brand licensing: how it differs from franchising, why territories matter, and what licensees get, drawn from 30 years in the field.
Internacional opened the tenth unit of the Escola do Inter, the Club's official soccer initiation program developed in partnership with the licensee Time Forte.
A CNN Brasil report on the growth of club investments in youth development projects cites Time Forte's work managing networks of official academies.
In the club's official announcement, the project foresees up to 80 units in five years and reserves 10% of spots for low-income youth, with the goal of becoming the largest in Brazil's North and Northeast.
Inter and Time Forte, the club's partner in the new national network of soccer academies, presented the project at the Museu do Inter, with a goal of 120 units and 16,000 athletes in five years.
The official announcement from Sport Club Internacional presents the partnership with Time Forte for the nationwide expansion of the club's network of official football academies.
Escola Flamengo Aero Tirol, from Natal, won two titles, one runner-up finish and two top scorer awards at the Copa Fla Nordeste 2025, played from July 11 to 13 in Fortaleza, with more than 50 athletes.
The third edition of the Flamengo Soccer Camp visits five American cities, including Orlando in the same week the team plays the Club World Cup in the city.
The national federation of the AABBs announces a partnership with Time Forte to set up football and other sports academies at the associations of the AABB system across the country.
Time Forte visited FENABB headquarters to discuss the soccer academy market, and Dejan Petković, a partner of the company, recorded a podcast with the federation's board.
Pedro Henrique, a 16-year-old attacking midfielder from Acre who trains at the Flamengo academy in Espírito Santo, was invited for an evaluation at Gávea after finishing as top scorer of the under-18 Copa Fla Brasil.
Flamengo and Time Forte announce the Winter Edition 2025 of the Flamengo Soccer Camp, from January 2 to 4 in Orlando, for children and youth ages 6 to 17 to experience the red-and-black methodology.
Diego Ribas and Petkovic scored stunning goals in a Flamengo Stars exhibition match at Copa Fla Brasil 2024, an event with children and parents at the Maracanã.
The former red-and-black captain will be the ambassador of the first Flamengo Soccer Camp, held from July 29 to August 2, 2024 in Orlando, the initial step in the internationalization of the club's brand.
CNN Brasil reports on Flamengo's first international camp, held in the United States, a project from the official academies universe operated with Time Forte.
Cruzeiro announces a partnership with Time Forte to expand the Escola Cruzeiro project, with the goal of reaching 100 official football academy units across Brazil in the next two years.
The Flamengo academy in Acre beat Vila Velha and Espírito Santo and won the under-18 and under-9 titles of the Copa Fla Brasil, played at the Maracanã in Rio de Janeiro.
The Escola Flamengo tournament took athletes aged 5 to 18 to play at the Maracanã and at Gávea between December 5 and 9, with the Flamengo Stars festive match and idols such as Diego Ribas, Adílio and Andrade.
Jonas Fraboni, an athlete at a Flamengo soccer academy in Vila Velha (ES), scored a volley goal at Maracanã during Copa Fla Brasil and was congratulated by Richarlison on Instagram.
The Copa Fla Brasil, the biggest football academy tournament in the country, returns after two years with matches at Gávea and Maracanã from December 19 to 22, open to athletes and non-athletes aged 5 to 18.
On Flamengo's official website, the launch of Escola Flamengo with Mercado Livre across 90 academies in the network includes the Elas Jogam project, with scholarships for more than 500 girls.
The Guerreirinhos project, from Belford Roxo, signed with Flamengo after Fluminense ended the partnership over a viral video of athletes singing Flamengo fan chants.
After a two-year hiatus due to Covid-19, the Copa Fla Rio returned with 12 Escola Flamengo units, more than 500 athletes and 84 matches at Casa Shopping, in Barra da Tijuca.
After the 2022 Champions League title, Real Madrid celebrated Vini Jr with a photo of his first trophy at Flamengo, the 2009 Copa Fla, next to the Champions League trophy.
Clube da Caixa, in Pium, in Greater Natal, hosts the Copa Fla Nordeste with 39 teams and around 600 athletes aged 9 to 17. Flamengo legend Adílio takes part in the Flamengo youth academies tournament.
The under-11 team of the Flamengo academy in Roraima, champion in 2012, competes in the 2015 Copa Fla Brasil with 15 boys at the Gávea headquarters, in Rio de Janeiro, from December 11 to 13.
Fernando, 12 years old, was born deaf, plays wearing a helmet to protect his cochlear implant and scored the title-winning goal at the Copa Fla Nordeste, a tournament of the Flamengo youth soccer academies managed by Time Forte.
First stage of the Copa Fla-Rio, at Gávea, with around 720 children and teenagers aged 7 to 15. The tournament is cited as an initiative of Time Forte, the company responsible for the Escolinhas Fla.
Flamengo and Corinthians invest in soccer academies to spread their brands. The article mentions the company Time, hired by the Rio de Janeiro club to manage the franchising of Escolinha Fla.