Soccer academies
Licensing consultancy for Cruzeiro's entire academy network
Cruzeiro commands one of the largest fanbases in Minas Gerais: a passion handed down through generations that dresses entire cities of the state in blue.
The club had a licensed soccer-academy network with potential to grow far beyond its size at the time, and was looking for a partner with a proven method to structure the whole network.
Accelerate the expansion of the entire licensed network without losing control of the brand: standardize operations, raise the bar for selecting new operators and give the club a sustainable growth model.
From 2023 to 2026, Time Forte served as licensing consultancy for the entire soccer-academy network of Cruzeiro Esporte Clube: structuring the expansion model, designing the operator selection process, setting operating and brand standards and providing commercial guidance for the network's growth.
It was the method built over three decades of running official networks, delivered in consulting format.
2x
units in the network during the consultancy
2023 to 2026
licensing consultancy across the whole network
30+
years of Time Forte method applied to the project
The project in motion
Over the course of the consultancy, the Cruzeiro-branded academy network doubled its number of units.
The case proves the Time Forte method also works as consulting: the same expansion, selection and standardization system behind the directly operated networks, delivered as acceleration for the club's own structure.
Next chapter
The consulting cycle was completed in 2026 and the operation continued with the club. For brands and clubs, the case shows what Time Forte's licensing consulting delivers: real growth, with method and on the agreed timeline.
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