Tournaments and events
Cruzeiro's camp in Orlando, United States
The passion for Cruzeiro crosses generations, dresses entire cities of Minas Gerais in blue and does not stop at the border: the United States is home to a huge Brazilian community and a youth soccer market in full expansion.
Cruzeiro Camp was created to meet that audience: days of soccer under the sky-blue brand in Orlando, Florida, in the international camp format Time Forte has been bringing to the United States since 2024.
Taking a camp carrying the brand of a major Brazilian club to another country is a complete test of structure: international logistics, local fields and partners, communication with families in more than one language and the standard a brand the size of Cruzeiro demands, far from home.
Time Forte delivered Cruzeiro Camp in Orlando applying the method built over three decades of sports management: designing the experience, running local operations in the United States and caring for every detail of the participants' and families' journey.
The relationship with the club starts at home: from 2024 to 2025, Time Forte served as licensing consultancy for the entire soccer-academy network of Cruzeiro Esporte Clube.
Orlando
the camp's host city, in Florida (USA)
USA
Cruzeiro's brand on the field outside Brazil
30+
years of Time Forte method behind the operation
The project in motion
The camp held in Orlando put Cruzeiro's brand on the field outside Brazil: training sessions, time together and the complete camp experience for participants and their families, run to the standard Time Forte applies across its networks and events.
Next chapter
Cruzeiro Camp shows that the international camp format works beyond a single brand: the method is the same, and the experience adapts to each club's identity.
For clubs and brands looking to meet their audience abroad, the case points the way: a tested operation, from planning to delivery, ready for new editions and new destinations.
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